The golden rule of content marketing
Content marketing. Inbound marketing. These are different ways of saying ‘if you build it, they will come’. And they will – in their droves – if you follow the golden rule:
Never be boring.
Engage, entertain, inform and influence. Tailor the message across multiple channels. Build communities and generate brand awareness. Whatever your product or service, make it sing.
‘Content is king’. Everyone’s saying it, but how much copywriting really deserves the crown? Even the best writers must hone their skills every day to bring their subjects to life. And then what’s the use of pretty words if they don’t deliver against objectives!
The integrated approach to inbound marketing
CODEISTIC specialises in attention grabbing content with strategic value.
We’re an integrated agency. That means we don’t know the answer until you ask the question. A PR agency will always recommend media relations. A search agency will only talk PPC and SEO. We’ve got lots of ways to get you where you want to be.
From online to print, public relations to social media – we deliver optimised content that exceeds expectations. We write for humans first, with search engines a close second. SEO is not about gaming the system, it’s about making sure the right people see and share your content.
Marketing and advertising are evolving. But some principles never change. That’s why we embrace the new, while continually perfecting the tried and tested…